In the near future, Pothos Plant and the growers, in cooperation with the project office of the Flower Council of Holland, will launch a campaign to draw the attention of wholesalers and retailers to the ‘So Sweet' label. Packaging sleeves, posters, brochures and give-aways will be developed for this purpose. Introductory activities planned at the auctions will target buyers. The ‘So Sweet' label will also be highlighted at the International HortiFair, IPM, FloraHolland Trade Fair, Aalsmeer Market and VBA Handelsbeurs. The aim of the campaign is to make the brand name familiar, establish a preferential position in the national and international trade, and position the ‘So Sweet' label in the top segment of the market.